
The
NTIPDU has previously advertised the work conducted by Exchange &
Mart on raising the standard of their advertisers with the
implementation of an 'Advertisers Application Form'. By working
together, the NTIPDU and Exchange & Mart will ensure these standards
are maintained. A copy of the application can be downloaded by clicking
the button below: -
15%
Discount for all NTIPDU members
In previous issues of
Pinnacle & pages of this website, we have featured the steps being taken by Exchange & Mart to improve the standard of their advertisers. NOW the NTIPDU have teamed up with Exchange & Mart to offer more value to our members.
Exchange & Mart has introduced a number of new initiatives involving Pet advertising in general and more specifically for Dog Training advertising.
Brian Bailey E&M's Compliance Manager said:
"At Exchange & Mart we make every effort to ensure that we take a responsible approach to the acceptance of all pet advertising.
This is quite a challenge owing to the volume of advertising and the specialist knowledge our Sales team is required to have about the subject matter.
Due to the success we have had to date, we now feel able to develop the pets section further for the benefit of our readers, advertisers and our product.
This month we launched a Community website under the name 'Pets On-line' and are now looking to develop and promote the dog training services by, for example, setting up a separate sub heading for training and offering reader advice.
However, before we promote the section more widely, we feel that it is important that we have controls in place to ensure those advertising in the section have the appropriate skills and qualifications. With this in mind we have introduced a form for all new and existing applicants wishing to advertise this type of service. This will allow us to vet those advertisers offering dog training service."
In recognition of the NTIPDU expertise in dog training and handling, and to encourage our participation, E&M is offering NTIPDU members a 15% discount on their advertising.
For further information, or to obtain a quote for advertising, email
brian.bailey@unitedadvertising.co.uk . Discounts will be subject to confirmation of NTIPDU membership.
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